How To Use Video Ads For Marketing
We have entered a rather digitally-oriented era that has given rise to video ads. Video ads have unquestionably been successful in asserting dominance in the digital marketing industry. In business technology over the last couple of years, video marketing as a whole itself has been enhanced largely. If you think about it, YouTube and other Apps have become the very powerhouse of marketing within a decade.
About 2 billion users view videos on YouTube on a monthly basis. Such statistics only prove how relevant video ads are, especially in today’s fast-paced and technology-oriented world. Explore below a complete guide to video ads and how they can be the next best thing for your brand.
What Exactly is Video Advertising?
Video advertising is an art in its form for marketers. It is a sort of promotional content that users view during, after, or before streaming certain content. Many marketers use video advertising to boost the number of views on their YouTube videos. Moreover, many professionals also advance the definition of video advertising for incorporating display ads and video content they use high-quality Video ads maker for creating Video ads. In a nutshell, video ads impact a brand’s sales simply when viewers tap on videos that incorporate these ads.
Common Digital Advertising Trends
The world of digital advertising isn’t static. It continues to advance with time. Thus, this also means that marketers must stay ahead and updated to ensure that they can attain optimal success for their business. Discover below 4 popular trends that might pique your interest.
1. Video Ads Aren’t as Small in Length
YouTube was recognized as one of the first platforms that offered six-second ads. However, this has changed over time. The most common and trendy ad length today lasts up to 30 seconds. This statistic suggests that users are dedicated to paying attention to ads for much longer when watching videos.
Thus, an extension of advertisers gives marketers a chance at telling their brand story. It gives them more screen time to connect with their prospective customers.
2. Video Ad Spend is drastically Boosting Up
A report from 2019 suggests that digital video advertisements comprise budgets up to 25% each year. This growth only seems to increase and is much more massive in specific industries. For instance, in media and entertainment, video ad spending has boosted by over 75% in the last two years.
Marketers must keep note of such alterations and modifications to stay ahead in the marketplace. Considering video ads is a must to avoid falling behind competitors.
3. Mobile Users View Ads Much more Often
Several pieces of evidence suggest that mobile users most often view long-form video ads rather than ads that last for about six seconds. With the increased usage of mobile phones, marketers are unquestionably benefiting from showcasing their video ads to these viewers. Once these viewers watch the videos for about six or more seconds, over 72% of consumers continue engaging in the video ads.
Thus, this only boosts your chance of connecting more with your audience. That being said, mobile users can also get distracted by videos that last for more than 22 seconds. Thus, finding the right balance for your video ads and being mindful of your consumers’ convenience is essential.
4. Animation is getting Peak Popularity
Lastly, one trend that has been in the limelight for a while is that animation is becoming more and more popular. Every marketer’s core goal is to grab the attention of their potential consumers. Companies can, without a doubt, attain success by making use of animation in their respective video ads.
Thanks to the evolution of technology, companies can use a high-quality video ads maker to make such edits. Animation plays a vital role in helping advertisers create much more unique, fun-loving, and engaging ads. The animation technology can significantly make your video ads twice more appealing. Moreover, you don’t require professionals to edit animations into your ads.
Video Advertising and its Suitability
Video marketing is suitable for satisfying several business goals. Here are four elements that you can influence by video marketing.
- Creating awareness- Video ads are essential for creating a strong online presence for your brand.
- Traffic- Video ads also help you reach a much larger audience, thereby boosting your chance of building a larger client base.
- Lead Generation- Additionally, an ad maker can help you create video ads that influence the number of conversions.
- Purchases– Another one of the reasons why video marketing is ideal for marketing is that it influences the perception of your prospective customers and, in turn, boosts purchases.
Video advertising is a great way to market your brand’s products and services. It can help marketers build loyal relationships with their customers and showcase a much more authentic and raw side to their consumers. This was a complete guide to video ads and the latest trends of video ads that might help you create your ideal advertising strategy.